I was going to bemoan the fact that the results of the comp I entered haven't been posted yet (and I just couldn't spend all weekend waiting!), but I was distracted by the post that the agent had put there today (smart move, people!). She questioned whether or not we as authors would accept payment for product placement in our books, and as readers, would it annoy us if our favorite authors started doing it, and basically any other thoughts we might have on the issue.
It is quite an interesting thing to consider.
I can see how a character liking one particular product could be a quirk, and if the book is going to be a true reflection of society, then it's hard not to mention specific products. Like just recently I wrote a scene where one of the characters wanted to have a double malt vanilla latte and some Krispy Kreme doughnuts. Everyone knows that Krispy Kreme doughnuts aren't like a usual doughnut, and that's part of the reason why she specifically wanted them. If a company wanted to pay me to mention their product, I'd have to honestly say I'd seriously consider it (since I earn exactly $0 from my writing at the moment, it's hard to think I'd turn down any money. Maybe when I'm a successful, multi-published, New York Times Best-selling author I'll have the luxury of refusing money). But in saying that, I would draw the line if they had clauses such as I had to mention the product every chapter or something.
However, I don't agree at all with product placement in children's or young adult books. Kids these days are already bombarded with enough advertising and peer pressure, it doesn't need to be in their literature as well.
Well, now that I've had a think about that, I can get back to wishing they'd hurry up and post the comp results already.